CNBC broke the news this morning that for 2016, the Sotheby’s International Realty Affiliates LLC affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.
Brand expansion across Europe, Asia-Pacific, Hong Kong, greater Thailand & the Caribbean.
In the United States, the Sotheby’s International Realty brand added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country.
SIR.com saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year
The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of
3D Tours with Virtual Reality capability on sothebysrealty.com, the launch of the first luxury real estate app for Apple TV, and alliance with juwai.com.
CEO Philip White told CNBC in a recent interview that Sotheby’s makes “the consumer the real focus, and that’s important when you do business in the luxury space.`` We made a decision early on to provide the consumer a high level of exceptional service and true global exposure.