The Brazens ARE: Making Statements Globally
Joseph and Randi Brazen are known for their love of the Sotheby’s International Realty Brand. They speak highly of it all the time. Their Brand excitement is so contagious that recently at a listing presentation for Seattle clients regarding their penthouse listing on top of the Cosmopolitan, they outlined the Sotheby’s International Realty marketing plan. Joseph and Randi demonstrated how they would be able to expose their property to the world in 17 different languages and on many exclusive media platforms including the New York Times, Bloomberg and the Wall Street Journal. Their clients were impressed, they signed the listing, and shared with the Brazens that they also owned a Villa in Mougins, on the French Riviera. They asked the Brazen’s if they could list this property for them as well.
Located in the heart of Seattle this sophisticated and sun-filled Cosmopolitan penthouse offers expansive space on a single level. 1,684 square feet of luxury, this top floor condominium includes 2-bedrooms/2-bathrooms, an office space, 11 foot ceilings, and a large living and dining room with floor to ceiling windows. The gourmet kitchen boasts SubZero, Wolf & Miele appliances, a stainless steel wine refridgerator and granite countertops. Not to mention the gas fireplace, large patio, 5-star amenities, and 24 hr concierge services. Just steps up to the best roof garden in the City with sweeping 360 degree views and minutes from trendy hot spots, fabulous restaurants and world class shopping.
The Brazens did not waste any time and the following week they were off to the south of France. Upon arrival, Randi and Joseph worked with the couple on getting the property market ready. By attending the Sotheby’s International Realty Global Networking Event each year, Randi and Joseph have developed a veteran understanding of the SIR network and its capabilities abroad. They set up multiple appointments for their clients to meet photographers, and a couple of Sotheby’s Realty brokers from the Cote d’ Azure Sotheby’s International Realty offices in Cannes, and Nice.
Nestled in a private domain, close to Mougins village and walking distance to the International school, discover this 18th century stone property fully renovated with the finest quality materials. This estate features 611 sqm of living space, 2854 sqm of land with parkland gardens surrounding a stunning swimming pool, overlooking the old village of Mougins. The Master suite sits on its own level with access to the garden and pool. The property has its original wine cave storing capacity 1000 bottles and a fully self contained, freestanding guesthouse. This is a very private and peaceful estate, tranquility in the heart of Mougins. Near the beaches of Cannes and 20 minutes away from the international airport.
“Our clients were now believers of the power of the Sotheby’s International Realty brand, it was time to select a French listing Broker. It was cool to see how the French do business and watch the different Sotheby’s brokers present the Sotheby’s International Realty marketing plan and set their pricing strategy,” said Joseph. “Even though we have done our presentation hundreds of times it was amazing to see it presented in French,” added Randi. The couple selected to work with Pascal (a French version of ‘Million dollar agent’) who immediately, with the Brazens, outlined the joint marketing plan where Pascal would market the property throughout France and the world while the Brazens would market the property throughout their network in the States.
With their job done and now very happy clients, Joseph and Randi wanted to experience the culture of France. They attended the Cannes film festival and visited the many beautiful sights of Southern France. Along the way, their Seattle clients told their friends that they had listed their property with Sotheby’s International Realty and all the good things that were happening. Their friends were interested and invited them all to dinner. When they arrived, the home was just as stunning as the Mougins Villa but with an amazing view of the Cannes waterfront. Again, Joseph and Randi were able to successfully connect a property owner with the tools, marketing, and exclusive media partnerships of the Sotheby’s International Realty brand, resulting in a second listing appointment with Pascal. Together, they delivered another €9,850,000 Sotheby’s Realty caliber listing, and a seller confident in the power of our extraordinary brand.
Tucked in the most prestigious area of Cannes, ” La Californie ” discover this Belle Epoque property totally renovated by architect-owners. Near by the center of Cannes and La Croisette, 30 minutes away the international airport. This estate features 450 sqm of living space, 1280 sqm of land with a charming and distinguished garden surrounding an exceptional swimming pool. The outside living space is so welcoming with differents terraces a pool house and a bedroom on the pool level. The Master suite fits its own level; a real treasure featuring as all the rooms an amazing panoramic sea views. For the note, this estate used to be the Estee Lauder retreat, purchased in 1963 on the Riviera, and soon could be yours… Near by the center of Cannes and La Croisette, 30 minutes away the international airport.
Happy after securing €17,300,000 in beautiful French Riviera listings with Cote d’ Azur Sotheby’s International Realty, the Brazens took the weekend for a get away honeymoon weekend in Monaco. This International real estate life style is something that truly fits Joseph and Randi.
In a day and age where business is increasingly conducted globally, the power of the Sotheby’s International Realty brand speaks for itself. Randi and Joseph’s French partnership referrals are an endorsement to the global reach of the Sotheby’s International Realty network. Brazen Sotheby’s International Realty takes pride in combining their local knowledge with Sotheby’s Realty’s incredible international reach. Another example of how we are: making statements globally.