Leading the conversation as the modern design icon
As a part of the 2015 Global Media Campaign Sotheby’s International Realty is proud to announce their exclusive media partnership with Dwell. As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 27M monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell’s exclusive real estate partner, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich media units running throughout the site, highlighting the most coveted Sotheby’s International Realty properties for sale, globally.
Page views per month: 11,000,000 Unique monthly visits: 2,000,000 Average number of pages per visitor: 3.8 Median household income: $82,250
Male skew: 54%
Female skew: 46%
Median age: 37.5
High Impact Video
Dwell’s original video series brings the print magazine to life with bonus footage from the photo shoots and additional commentary. Our partnership will feature modern homes represented by our network in pre- and post-roll video positions, ultimately engaging the Dwell audience to explore more on sir.com
Rich Media, Run-of-Site
Our partnership positions the Sotheby’s International Realty brand in front of Dwell’s readership through impactful creative, featuring the unique and modern homes represented by our network globally, run-of-site and channel targeted media designed for reach and frequency to hit every possible Dwell audience member regardless of where they are searching for content on Dwell.com. Dwell has also created a rich media unit exclusively for the Sotheby’s International Realty brand that will feature an in-unit search widget. This rich media will bring our digital content to the Dwell audience directly throughout the site.
Homepage Carousel Ownership
Highly impactful and visually stunning, our Homepage Parallax unit is the first of its kind for Dwell.com and showcases the properties represented by our network in the modern home niche through video, property slideshow and extraordinary photography. This unit provides extensive visitor engagement directly from the homepage of Dwell. com, creating powerful branding and driving traffic to the modern homes in our network.
As social media continues to impact consumers’ daily lives, the Sotheby’s International Realty brand recognizes the opportunity to strategically access and influence this additional subset of Dwell readers. Our brand sponsors several #ModernMonday chats, including promotion and conversation integration while leading the discussion on modern and unique homes from around the world. Expanding our reach to the Dwell readership in the social space allows our brand to be positioned as the global expert this niche property type.
NOW LIVE! Coastal Contemporary: Modern Seaside Homes > Read this sponsored article featuring 10 stunning Sotheby’s International Realty homes beautifully presented while being framed by our advertising units, providing our brand with page domination!